The Most Influential Influencer Is Already in Your Group Chat

“Word of mouth is still the most powerful form of marketing.” 

Many root their strategies in this statement, yet still underestimate the power of social media. Social media IS the modern-day Word of Mouth. 

88% of people had the highest trust in a brand when a friend or family member recommended it.

There’s an adage: there’s no influencer more influential than a sister.  As someone with three sisters, I can attest to that.

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