-An ancient fable from the rise of the social media era
“Thou doth only hath three heartbeats to garner intrigue.”
My strength lies in creating authentic content that breaks the endless cycle of doom scrolling.
While I do succumb to the occasional brain rot, it’s become glaringly clear how short online attention spans can be.
I find the sweet spot between capturing attention and providing value. This is where the contagious energy of community gains momentum and rewards content strategy.
Here are three real examples that drove engagement, revenue, and long-term connection.
Real Results
Driving Conversions Through Brand Voice & UGC Strategy
Scaling Social Community for 20 Dental Brands
Bringing a Branded YouTube Cooking Series to Life
In collaboration with the launch of popular YouTuber Rebecca Zamolo’s new branding, I positioned the Zamfam Instagram as a fan-first experience, boosting sales and customer loyalty.
I led social strategy across 20+ dental brands, growing their audiences by 20% by launching localized campaigns that activated staff, strengthened community ties, and made dental content actually fun.
As the strategic content lead, I partnered with Coyote’s marketing manager to bring the concept of “Cooking with Coyote” to life, driving millions of views and reviving their YouTube presence.